I still need clearer brand guidelines

[Libra]

I still didn’t get any answer about that

Brand guidelines are unclear

[1000038006] When sold by a big company Actimel is sold by Danone What does it mean exactly? When I see two brands on same product, do I literally need to write “Actimel is sold by Danone” “Kinder is part of Ferrero” etc Or it means I need to list them separately? Actimel Danone Kinder Ferrero etc Or as in green “right” example? “Actimel, Danone” (one entity) “Kinder, Ferrero” (one entity) What should I do with translated names? When sold with its brand translated in multiple la…

So for now every time I need to specify brand, I write all possible options, which doesn’t look as health practice. But until brands and stores don’t have separate entities in OFF DB, I don’t see any other option to in other proper way.

• זול סטוק - Hebrew brand name
• Zolstock - Same brand name, but in English
• Z.School - Subbrand of Zolstock for school products such as pens, pencils etc
• Z.School by Zolstock (one of options given in OFF app)

If it would be use relational DB, it could be something like:

Table “brands”

brand_id	main_brand_name
111	זול סטוק
112	Z.School

Table “brand_aliases”

brand_alias_id	brand_id	xxx_lang_code	alias	alias_type
34	111	eng	Zolstock	legal name, name on packaging, translated_name, informal name etc.

Table “brand_relationships”

brand_rel_pair_id	brand_id	brand_id_1	relationship_id
1	111 (Zolstock)	112 (Z.School)	23 (111 ‘Zolstock’ owns brand 112 ‘Z.School’)

It would allow also to link products with their exact brand and not link them just to approximate brand names, that in fact can be owned to different brands.